Article – Why Smartoptics is a trusted solution provider of industry-leading transceivers_W1200_1

Four reasons to opt for Smartoptics

Marcus Gärdin, Product Manager Optical Devices at Smartoptics, shares his perspective on the winning concept:  

“There are four key aspects that define our approach to transceivers at Smartoptics: First, we bring unique expertise in complete end-to-end optical solutions, not just transceivers. Second, we prioritize rigorous quality assurance, ensuring every transceiver we deliver meets our high-quality standards. Third, we have robust logistics and inventory management processes, so our customers can trust they’ll get what they need, when they need it. Lastly, we offer industry-leading support for our optics, just as we do for our full networking solutions. 

These four elements are the cornerstone of our offering, and they’re what our resellers and customers value most, knowing they can rely on us as a trusted provider of industry-leading transceivers.” 

Understanding the role of transceivers in the big picture

Marcus elaborates on Smartoptics’ deep expertise in optical networking solutions, explaining that it is rooted in the experience designing complete optical networking systems and solutions:  

“By developing our own transponders and open line systems, we understand the critical role optics play in the bigger picture. We understand the full scope, from transceivers to complete system solutions, allowing us to deliver optical components that truly perform. 

This expertise also enables us to select a small, top-tier group of manufacturing partners, ensuring premium quality in every solution.” 

Rigorous quality assurance for reliable performance

Designing and manufacturing optics is only the first step. Ensuring each transceiver functions flawlessly is an essential part of Smartoptics’ DNA. Marcus explains: 

“Before any device goes into production, we conduct thorough testing, leaving nothing to chance. While the price for a single transceiver might be small in relation to the cost of a complete networking solution, the expense of installing hundreds – or even thousands – of units can quickly add up. And if problems arise, the cost to resolve large-scale issues on site becomes even more significant, making quality assurance absolutely critical.”  

Our transceivers undergo extensive thermal, electrical, and optical testing, overseen by Smartoptics’ in-house quality engineers. This proven process ensures every transceiver meets the specifications and delivers reliable, market-leading performance. 

Efficient logistics and tailored inventory management

After thorough quality assurance, Smartoptics transceivers are launched to market and put into production. To ensure availability, most of the transceiver portfolio is held in stock at Smartoptics’ facilities. Our well-stocked and efficiently managed inventories are designed to meet our customers' high expectations for fast and reliable deliveries. 

24/7 support with dedicated in-house engineers

Even with fully tested and quality-approved products, issues can arise when deployed. That’s why 24/7 support is a cornerstone of Smartoptics’ service offering. 

“Our in-house team of highly skilled engineers, based in both Scandinavia and the U.S., provides around-the-clock support for troubleshooting and issue resolution,” Marcus explains. “Their in-depth expertise means they can handle even the most complex optics questions. In fact, almost all inquiries are resolved directly by our support team, with minimal need to escalate issues to R&D.” 

This commitment to seamless support is a key reason why customers trust Smartoptics, Marcus concludes.


Want to dive deeper into our rigorous product validation and testing? Read more here. Explore Smartoptics’ complete transceiver portfolio or reach out directly to our sales team to discuss your specific needs.

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Learn how to get more out of your optics

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