Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you. This privacy policy explains what information we collect about you and why, what we do with that information, and how we handle that information. By using our websites and / or by submitting your information to us, you agree to such processing of personal data as described in this privacy policy. Throughout this policy, when we write “Smartoptics”, “we” or “us,” we’re referring to Smartoptics AS and our subsidiaries and other affiliates.

Please be aware that our website may contain third party solutions and/or cookies and links to third party’s websites. We take reasonable steps to ensure that these companies clearly identify themselves and handle your information appropriately. However, the third parties’ use of your information will be subject to their privacy policy and not ours.

Personal data

Smartoptics will not collect any personally-identifiable information about you, e.g. your name, address, telephone number or email address, through this website unless you have provided it to us voluntarily. In order to respond to your questions or fulfill your requests, it may be necessary to ask for personal information such as your name, address, e-mail address and telephone number. Smartoptics may use this information to respond to your requests, or to contact you via mail, e-mail or phone to fulfill your request. Except if explicitly stated in this policy, we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. If you want to know what information we are holding on you please contact us.

How we collect information

We and our third-party service providers may collect both personal information and other information from a variety of sources that generally fall into three categories:

Direct Interactions:
From your use of and interaction with us through the channels and other activities such as account creation, submission of registrations and forms, or sales inquiries and transactions.

Publicly available data / Data from third parties:
Data from automated interactions on non-Smartoptics websites, or other data you may have made publicly available, such as social media posts, or data provided by third-party sources, such as marketing opt-in lists, or data aggregators.

Automated interactions:
From the use of technologies such as electronic communication protocols, cookies, embedded URLs or pixels, or widgets, buttons and tools.

Smartoptics use of automated interactions may change over time as technology evolves, the following descriptions are designed to provide you with additional detail about our current approach to information collected from Automated Interactions.

Electronic communications protocols:
As is true when you visit most websites and apps, Smartoptics may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type or device type), your IP address (which may identify your general geographic location or company), and date and time.

We may also automatically receive and record information about your interaction with the websites, such as clickstream information (when each Smartoptics webpage was visited and how much time was spent on the page), how often you access the websites, performance data, aggregate usage, or general geo-location data.

A cookie is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser. Cookies may collect information, including a unique identifier, user preferences, profile information, membership information, and general usage and volume statistical information. Cookies may also be used to collect individualized website use data, provide electronic personalization, or conduct and measure the effectiveness of advertising in accordance with this policy. Some cookies may remain on users’ computers after they leave the website. While the majority are set to expire within 1-24 months of your last visit to the website that set the cookie, others may not expire because of their nature, like cookies that remember opt-out preferences. Smartoptics has engaged one or more third party service providers to track and analyze both individualized usage and volume statistical information from interactions with electronic channels.

You can read more about our cookies here

Flash cookies:
We may use Flash cookies, also known as “local shared objects,” on our websites that employ Flash technology. Flash cookies are used to remember the website’s settings to personalize the look and feel of the websites. Like normal cookies, Flash cookies are represented as small files on your computer.

Embedded URLs:
Smartoptics may use a tracking technique that employs embedded URLs to allow the use of the websites without cookies. Embedded URLs allow limited information to follow you as you navigate the website, but are not associated with personal information and are not used beyond the session.

Embedded pixels and similar technologies:
Smartoptics and its service providers may use embedded pixel technologies for the purposes of identifying unique user visits (as opposed to aggregate hits) and for advertising purposes. In addition, embedded pixels or other technologies may be used in e-mails and our online display advertising to provide information on when the e-mail or ad was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s e-mail address.

The pixel technology used in our channels enable the synchronization of internal unique identifiers between Smartoptics and our third party partners to facilitate interest-based advertising.

Widgets, buttons, and tools:
Our websites include widgets, which are interactive mini-programs that run on our sites to provide specific services from another company (e.g., links to bookmarked sites), along with buttons or other tools that link to other companies’ services (e.g., a “Like” button or third-party map). The widget, button or tool may collect and automatically send personal information, such as your e-mail address, or other information (such as your browser information, or IP address), to a third party. Cookies may also be set or used by the widgets, buttons or tools to enable them to function properly or for other purposes. Information collected or used by a widget, button or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

Physical location:
We may collect and share the physical location of your device for purposes consistent with this policy, such as to provide you with personalized location-based services or content. In some instances, you may be permitted to allow or deny such use of your device’s location, but if you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.


The security of your personal information is very important to us. We use physical, electronic, and administrative safeguards that are designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. Smartoptics also uses standard security protocols and mechanisms to exchange the transmission of data. When you enter sensitive personal information on our website, we encrypt it using secure socket layer (SSL) technology.

Cross-border transfers

Smartoptics is a global corporation and has developed global data security practices designed to ensure that your personal information is appropriately protected. Personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated above in accordance with this policy. By providing your personal information you consent to Smartoptics transferring your personal information to its affiliates globally and to third-party entities that provide services to Smartoptics.

Your rights

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. That will take you to a page that lets you manage your settings and to opt-out completely.

If you would like to know what personal data we hold about you or would like us to delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

If we have not seen any interaction from you or heard from you via mail, web visits, phone and such within two years we will delete the personal information unless we have an existing or ongoing customer relationship with you or we have other relevant reasons to contact you in near future.

Other websites

Sometimes we link to other websites of interest, owned, published and maintained by third parties. However, such linking is for the convenience of you and Smartoptics does not undertake to monitor or review such third party website content. Smartoptics assumes no responsibility for the contents, information accuracy or privacy compliance of websites owned, published and maintained by third parties.

Changes to this privacy policy

As Smartoptics evolves, we may change this privacy policy from time to time to keep pace with changes in our websites, software, and services, our business, and laws applicable to us and you. We will, however, always maintain our commitment to respect your privacy. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice by adding a notice on the websites homepages, login screens, or by sending you an email notification.

Please note that your continued use of Smartoptics websites and services after any change means that you agree with, and consent to be bound by the new policy. If you disagree with any changes in this policy and do not wish your information to be subject to it, contact us and we delete your data.

Contact us

You may contact us with any questions relating to this privacy policy by postal mail or email:

Smartoptics AS
Brynsalléen 2
NO-0667 Oslo, Norway